Cheap, rejoice, it’s finally here! Prague’s very first Primark will officially open in Wenceslas Square on June 17 at 9 a.m.
Primark’s entry into the Czech market is expected to create more than 300 jobs, the company said in its press release.
The Czechs have been waiting for the store to open for a long time. There was even a bus tour dedicated to transporting Czech buyers to the nearest Primark in Dresden, Germany.
“The company from Prague will be the flagship of Central and Eastern Europe. Customers from Bohemia and Moravia, who have traveled to Dresden, Linz and Vienna so far, will start to visit Prague because it will be a huge branch, which will be located in an interesting location and in a new building in the open. central Prague, ”said Jan Kotrbáček of the real estate consultancy Cushman & Wakefield, Primark’s partner in the Czech Republic.
The new store will offer customers the opportunity to shop for the latest trends in the spring / summer collection with a palette of natural and earthy tones and a popular crochet pattern.
New special editions will also be available for fans of Lilo & Stitch or NBA basketball. The offering will also include a growing line of sustainable fashion under the Primark Cares brand, including a wide range of products made from sustainable, recycled and organic materials.
Maciej Podwojski, Regional Director for Poland, Slovenia and Czech Republic, said: “This is an important new market for the company as we continue to expand throughout Central and Eastern Europe. We can’t wait to open the doors to our new store because we know customers will love our new spring / summer collection fashion trends, as well as affordable products for everyday wear.
“Our new store in the heart of Prague will offer Czech customers a unique shopping experience. We have worked very hard to make sure the store is ready and equipped with the latest trends and products for everyday needs, ”said Eric Paul, Store Manager Primark Prague.
Primark sells everything from baby and children’s clothing to women’s and men’s clothing, housewares, accessories, beauty products and confectionery, at affordable prices.
The company was founded in Ireland in 1969 under the name Penneys. When the store expanded to the UK in the 1970s, they had to rename the company due to American rival JC Penney, after which they continued under the Primark name in branches outside of Ireland. . Today, they operate more than 350 stores in eleven countries in Europe and America.